Margaret Williamson Bechtold is a consultant and futurist specializing in brand building, objective direction, concept design and customized trend forecasts.
Her studio is called 10 Projects. Recent engagements include multi-sensory creative direction for a members-only leisure club, opportunity exploration for the smartest home on the market, personal and professional brand presentation for individuals and makers, and growth strategy for a leveled-up womenswear label.
In her former position as the Concept Director for a New York-based idea consultancy, Margaret led projects for a diverse range of clients including Louis Vuitton, Bloomingdale's, Sephora, DreamWorks Animation, A&E Networks, Campbell's Soup, Abercrombie & Fitch and Target.
Today she works with businesses of all sizes and types on look, feel and follow through.